I was always the curious one…

What to grab next?
Even as a child, I wanted to know how everything worked.

At age 5, I took apart an old mechanical typewriter to see out how it worked. I couldn’t understand why my parents thought that was so amazing.

Even I knew, the hard part would be getting it back together. THAT never happened!

Tinkering with cars…
Dad wanted me to stay out of trouble, so he got me started on cars. We restored a 1931 Model A Ford to original condition. Little did he know the trouble that started.

Hot Rod Version 1.5:
Fiberglass front removed,
dust from college years
added…my only photo.
A few years later, dad wasn’t as excited about my desire to build a race car. I’d have to pay for it myself, so I worked 3 jobs through High School to get it built.

The budget was pretty tight, so I needed an innovative solution: stuff the big V8 engine from a 1973 Ford Torino ($150) into a tiny 1972 Ford Pinto that didn’t have one ($75).

No it wasn’t pretty. It wasn’t sporty. It wasn’t even all the same color. But it was fast enough to surprise a bunch of people with flashy muscle cars.

Best of all, it taught me a valuable lesson in perseverance.

Off to college to become an engineer…
Then, I saw my first computer…that was pretty much the end of engineering for me.

Hot Rod Version 2.0:
V8, A/C, Pony Interior.
Computer software was the perfect toy. Tutoring and helping other people with computer problems was a blast.

Over time, it became clear that the best part of working on software was doing larger projects with other people. The shared successes (and failures) are more memorable than any technology.

Going online…
My first corporate web project started in 1999. Seven years later, I finally created an e-commerce website for myself.

Did you notice what’s missing? Yea, ZERO sales or marketing experience…boy did I have a lot to learn.

Lucky for me, I heard people say “test your website.” I was also lucky enough to have the technical background to figure out how to test…back when it was a lot harder to get started.

I basically failed my way to success through testing. It’s the tenacious Thomas Edison approach. Also learned a lot about what sells and what doesn’t in the process.

Nope, not a guru, just a regular guy…
But if you’d like to increase your sales and profits, I can be your guide to the world of testing.

Come along and let’s see where this journey takes us. We’ll have fun along the way or I wouldn’t be going.

Richard Mouser

Sure hope you weren’t expecting the standard corporate-style about us page.  )